 CODE OF ETHICS |
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At 2002 ABRACOM founding meeting, a work group was created to address the matter of Ethics. After one year and half of holding meetings for reflection, studying business ethics and reviewing codes of ethics from several Brazilian and foreign organizations, ABRACOM members approved the Code of Ethics for Communication Agencies. This pioneering initiative in the organizational communication industry, the Code that was drafted aided with the advice from Terezinha Rios, Professor of Philosophy at the Catholic University of Sao Paulo (PUC/SP), sets a series of principles, and includes sanctions for member agencies that fail to comply with the Code's guidelines.
To review any non-compliance case and render opinions on market practices, ABRACOM elected an Ethics Council by consulting with members. The Council holds annual meetings when councilors review demands and render their opinion on the main Ethics-related subjects in the field of organizational communication.
Click here to download the Code of Ethics.
Click here to download the Regulations of the Ethics Council.
Members of the Ethics Council (for the 2008-2010 two-year term)
1. Luiz Roberto Serrano, president of the Council, a partner at Serrano & Associates. Abracom board representative on the Council of Ethics.
2. Luiz Martins, journalist, professor at UNB.
3. Marcio Polidoro, public relations, communications director of the Odebrecht Group.
4. Rolf Kuntz, journalist, columnist of Estado de São Paulo.
5. Carlos Chaparro, journalist, doctor in Communication Sciences and professor of journalism at the School of Communications and Arts, University of São Paulo.
6. Mario Ernesto Humberg, journalist, public relations, business consultant and coordinator of the National Thinking of Business Fundamentals.
7. Clovis de Barros Filho, journalist and lawyer. Professor of Ethics at USP, at the School of Advertising and Marketing (ESPM) and the House of Knowledge.
