Image & Events This group supports all ABRACOM activities by organizing events, selecting locations and carrying out the visual planning for the association's meetings. It is also responsible for creating and producing stationery, and for planning and developing the association image by overseeing both printed and electronic contents.
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Professional Education The group's goal is to organize courses and improvement activities for professionals who work with communication agencies. The group also works with universities to create specific courses to educate new professionals for the industry..
Third Sector Communication Created in March 2003, it is the most recent group that aims to gather elements for reflection about the advisory work provided specifically for organizations in the Third Sector. The group also promotes professional educational activities for this segment and establishes partnerships with social organizations to improve the communication work in a segment with the highest growth rate in Brazil..
Internal Communication IC Objectives
1. Unite and mobilize the associated agencies to discuss issues relating to internal communication
2. Expand the business opportunities in the area of internal communication in organizations
3. Contribute to the development and qualification of professionals working in the area of internal communication
4. Make a survey of the various tools used today in the work of internal communication
5. Monitor the market behavior regarding the hiring of internal communication work
Activities
1. Monthly meetings at the ABRACOM's headquarters in São Paulo
2. Publication and distribution of the third CCO - Understanding Internal Communication
3. Lectures at events and universities
The book was the 1st product group to enhance the vision of the entity about communication as an agent inspiring and transforming human, social and business relations. The objective of the ABRACOM Internal Communication Group, editing the CCO, is that this information contributes decisively to improve processes, products and services of companies that want to make Internal Communication a strategic vector of your business.
The 3rd CCO also shows the voice of the agencies, their responsibilities, expertise and, finally, points to a deeper understanding of labor relations and how the business case. It also defends that internal communication is a powerful business opportunity for agencies and companies themselves in their differentiation, enhance of reputation and relationship with a priority the public: domestic audience. It brings the view that the relationships begin and spread from interaction of these people within the company, in a systemic way.
WORK GROUPS
Image & Events
